Focused on Business Engine Optimisation and not just website & ecommerce design and development





WEBSITE DESIGN | WEB DEVELOPMENT | Search Engine Optimisation & Marketing

Right here on the Central Coast, Lake Macquarie, Hunter Valley to Newcastle & Port Stephens



A Digital Agency that specializes in Website Design, Web Development, Search Engine Optimisation and Marketing all here on the Central Coast, Lake Macquarie, Hunter Valley, Newcastle and Port Stephens.


At Digital Iceberg, we believe that clients want to communicate directly with us and in person.  Therefore, Digital Iceberg is able to deploy our team of business analysts / experts to meet clients to define requirements, undertake option analysis, and create graphic designs & wire frames to ensure the project remains focused.


Our goals and objectives is to empower you through business engine optimisation of the marketing and sales functions.


Something Goes Here



Your Website Design is the Tip of the Digital Iceberg

Do you know what is under the Digital Iceberg?

Everything! So don't let your business be the next Titantic


Website Design

Digital Iceberg designs and develops websites.  We build microsites & landing pages, packaged and customised websites and ecommerce shops or stores on the Central Coast, Hunter Valley and Newcastle.  All our websites come with the essential elements of webmaster accounts, google analytics and on page search engine optimisation.

Our most successful clients are small to medium businesses and organisations on the Central Coast, Hunter Valley and Newcastle.  Why?  Digital Iceberg is based on the Central Coast and we like to work on a close, personal basis with our clients.

Content Marketing

Digital Iceberg provides an extensive content marketing service on the Central Coast, Hunter Valley and Newcastle.  We can provide an editorial and copywriter production service.  We can review and make changes to your website pages, posts and blogs.  Or we can produce unique content that will drive the digital marketing for your company.

Digital Iceberg also can produce unique images, videos and music either standalone or in a full multimedia production.  If you want stock images purchased then we can provide the same images that everyone uses.

Digital Marketing

Digital Marketing is generating more sales from the traffic to visit your website and ecommerce shop.  And This includes organic traffic from search engine optimisation, paid for traffic from search engine marketing such as Google Adwords, LinkedIn and Facebook Ads and referrals from social media networks, blogs and posts on other sites.

We focus Click Through Rates and Conversion Rate Optimisation - i.e. Quality over Quantity.  It is not how many visitors come to your website but how many convert to be clients.  We want to bring your more of the right traffic that will become good clients.

What is Website Design & Development

What is Web Design and Web Development.  In essence, web or website design refers to both the aesthetic portion of the website and it’s usability. Web designers use various design programs such as Adobe Photoshop to create the layout and other visual elements of the website.

What is Content Marketing

What is Content Marketing?  It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that  does not explicitly promote a brand but is intended to stimulate interest in its products or services.  In fact, it is a very subtle form of marketing your similar products & services

What is Digital Marketing

What is Digital Marketing?  Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.  It is typically a paid form of advertising through Google Adwords and now Social Medial like Facebook, Twitter, Linked and more


Think of your website as the tip of the Iceberg.

So what is under the digital iceberg?  Google Console & Webmasters, Google Analytics, User Interface & Heatmaps, Search Engine Optimisation, Search Engine Marketing, Social Network Marketing, Facebook, Twitter, Linked In, Google Adwords, Google Local Business and the list goes on.

You need to beware of the Digital Iceberg and not just the Tip of the Iceberg.  You need to understand and focus on the things under the water level, the things you cannot see.


We are business results focused.

Our goals and objectives are to increase Brand Awareness, develop markets as targeted by our clients, and increase Cashflow, Revenue and Gross Profitability.

Digital Iceberg wants to let owners and executives run their businesses again without being strangled by the digital presences of a website with no search engine optimisation..


Our founder Mr. Darren Logue has a history of creating start-up companies.  He has successfully founded and operated many companies over the years until they were acquired by trade sales.  Mr. Logue founded Sultans of Software Pty. Ltd a telco consulting business in 1993, and then Strategic Vision International Ltd. a systems integration company in 1998.  He worked as a management consultant for Call Genie Inc. and raised over $70m CDN.  Now, Mr Logue has created Digital Iceberg to help small to medium enterprises win through successful digital presence strategies.


Darren Logue, Principal Consultant and Managing Director

Vangelis Rocha Pereira, Designer & Solutions Architect

Rafael Nery, Software Engineer

Nicholas Logue, Junior Designer

Joshua Logue, Junior Social Media Engineer


Area of Interest

2 + 10 =

Contact Details

Ask for Mr. Darren J Logue

Office  | 02.800.35853
Mobile | 04.111.99997
Skype | DigitalIceberg


Digital Iceberg Office